In corporate world no decision is big decision or small decision, rather- either it is a good decision or a bad decision. If a decision brings profit, it is good otherwise it is bad. So here I am going to tell you a true story about one of my friends Steve. He works with a not so big firm, selling toys. They are good market players. His firm was going to organize an event and his bosses were brainstorming over gifts to the participants.
No need to say that they were thinking over promotional gifts. Everyone was ready with suggestions. But nothing worked due to budget restrain. Because they could not afford costly corporate gifts as event was huge and participants were more than 2000. They were some partners, some loyal customers and also media people. No idea was working till Steve comes with an idea of a beautiful small bag, in which you can carry small items.
Now what, they ordered 2500 small bags with the company's name and logo on it. And it was a huge hit. As everybody started keeping their things in it and company's name was everywhere when the event was over. So my friend's idea of promotional gifts was quite a beautiful idea for which he got appreciations and yes a good appraisal also. So, it was indeed a good decision-although to use a small thing as a promotional gift.
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